Chicago's Boating Event of the Year Returns to McCormick Place Jan. 10 – 14, 2024


CHICAGO – All Hands on Deck! Cruising into the Windy City January 10-14, the 2024 Discover® Boating Chicago Boat Show, in partnership with Progressive® Insurance, a nearly century-old tradition is returning. As one of Chicago’s most iconic events and a Midwest boating destination, the 2024 Chicago Boat Show is ready to welcome boating enthusiasts and newcomers to discover why life is better on the water. 

The Discover® Boating Chicago Boat Show hosts everything needed for a fun day on the water – from sales on hundreds of the newest power boats and latest in boating products, to fishing gear, accessories and marine electronics. The event transforms McCormick Place into a boating marketplace and nautical oasis in the middle of winter and is the ideal place to explore and plan for your next boating adventure.   

Highlights of the 2024 Discover Boating Chicago Boat Show include several opportunities to “test the waters” indoors and discover the boat life, including the Discover Boating Beach Club featuring a paddlesports pool and daily entertainment for all ages, educational opportunities, and the new Bumper Boats pool.

“The Discover® Boating Chicago Boat Show is an annual Midwest boating tradition, attracting thousands of visitors to the Windy City each year to explore the best in boating,” said Darren Envall, Show Manager and NMMA Vice President of Midwest Boat and Sport Shows. “We can’t wait to welcome back longtime boat show fans and new attendees, many of whom purchased boats over the pandemic. There’s no better place to discover boating, buy your dream boat and plan for your next adventure on the water!”

WHERE: McCormick Place, 2301 South Lake Shore Drive, Chicago, IL 60616

WHEN: January 10-14, 2024 
  • Wednesday, January 10 2 PM - 8 PM
  • Thursday, January 11 11 AM - 8 PM
  • Friday, January 12 11 AM - 8 PM
  • Saturday, January 13 10 AM - 8 PM
  • Sunday, January 14 10 AM - 5 PM 
  • Tickets can be purchased online at; $15 for adults; children 12 years old and younger are free (when accompanied by a paid adult admission).
INFO: Visit or connect on Facebook and Instagram. #ChiBoatShow #DiscoverBoating
CONTACT: Darren Envall, Show Manager and NMMA Vice President of Midwest Boat and Sport Shows 
About Discover Boating Boat and Sport Shows
Discover Boating boat and sport shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating. 
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content from and @DiscoverBoating on Instagram, Facebook and Twitter. 
About Progressive® Insurance
Progressive® Insurance makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us whenever, wherever and however it's most convenient—online at, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent. Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the third largest auto insurer in the country, a leading seller of motorcycle and commercial auto insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®. 
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.