Your customers will be here. Will you?
The Discover Boating® Chicago Boat Show™ draws boaters, fishermen, and outdoor enthusiasts from throughout the Midwest. It’s an 85-year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated buyers.
Attendee Demographics
Based on 2025 Consumer and Exhibitor Post-Show Surveys
Age
Income
Where Brands Meet Buyers
On average, 23,800+ serious boating enthusiasts walk through the doors every year.
60%
own or plan to buy a boat
86%
came to shop boats
57%
were interested in accessories
and/or hardware
37%
made a purchase at or after the show
Why Brands Keep Coming Back
79%
of exhibitors rate the show experience
above average or excellent
68%
rated attendees above average or excellent
in engagement and product interest
Modern Consumers Crave Experiences—Be Part of One
Our show offers a dynamic, interactive marketplace where you can:
- Tailor your pitch with one-on-one interactions
- Align your brand with an entertaining, educational, and inspirational event
- Generate leads and build your prospect database
- Reach people at exactly the right moment—when they’re looking to buy