Why Exhibit

The Progressive® Insurance Chicago Boat Show —Your customers will be here. Will you?

 Wondering how to best market your company and products to today's consumers? Wondering where your next sale is coming from? We can help!

Exhibiting at the Progressive® Insurance Chicago International Boat Show is a cost-effective way to promote your products and services. The show's mix of products, education, attractions and entertainment draws a highly targeted audience of boaters, fishermen, hunters and outdoors enthusiasts. It's an experiential marketplace that connects with people in a way no other form of marketing can, and lets you reach prospects at the best time time to make a sale—when they are looking! 

  • Over 40,000 people walk through the door every year
  • 30% said their primary reason to attend was "to buy"
  • 86% of attendees made a purchase.​​​​​​

Source: 2019 post show attendee survey.


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MEET OUR AUDIENCE

NMMA boat and sport shows attract a highly qualified audience of engaged, motivated boating and outdoor enthusiasts. 

 

42,895

2019 attendance

77%

are repeat visitors

30%

came "to buy"

86%

made a purchase at the show

AGE

chicago show age

INCOME

chicago show income